JP Digital Consulting
Senior programmatic strategist specializing in high-stakes political and advocacy advertising across the US market.
Work with me →About
For nearly half a decade, I've operated at the center of the most competitive advertising environment in the world — US political programmatic.
I manage programmatic campaigns for the largest outside spending groups, federal PACs, and issue advocacy organizations in American politics. I've run million-dollar candidate campaigns and major issue advocacy programs for some of the most sophisticated political advertisers in the country — clients who hold their vendors to a standard most of the industry never encounters.
I specialize in voter file-based audience targeting, reach and frequency strategy, compliance, and measurement — translating complex political objectives into outcomes that matter under the kind of pressure where being off isn't a bad week, it's a lost race.
What I do
Full-funnel programmatic campaign architecture — from audience segmentation and channel mix to pacing strategy and performance benchmarking. Built for the speed and stakes of live electoral environments.
Sophisticated audience modeling for political and advocacy campaigns. Targeting strategy that performs within the regulatory constraints of the modern digital landscape.
Ongoing campaign management and optimization for maximum efficiency. Real-time reporting, creative testing frameworks, and the analytical rigor that major outside spending groups demand.
Programmatic strategy for issue advocacy organizations and PACs. Translating complex policy objectives into digital campaigns that move persuasion metrics at scale.
Platform-agnostic consulting across leading DSPs. Hands-on expertise in StackAdapt, The Trade Desk, and DV360 — helping political advertisers get more from their programmatic investments.
Senior-level advisory for consultancies, campaigns, and advocacy organizations building or scaling their programmatic capabilities. Fractional expertise without the full-time overhead.
Specialties
Political advertising lives and dies on audience precision. I build targeting strategies directly from voter files — matching registered voter data to programmatic audiences at the district, precinct, and household level. The result is spend that reaches the right voters, not just the right demographics. Persuadables, low-propensity voters, drop-off targets — each requires a different architecture and I build them all.
In political advertising, how many times a voter sees your message is as important as whether they see it at all. I manage reach and frequency across DSPs with the discipline the electoral environment demands — maximizing unique reach in persuasion phases, driving frequency in GOTV windows, and controlling waste throughout. Every impression is accountable to the flight timeline and the objective.
Political programmatic operates under regulatory constraints that don't exist anywhere else in advertising. I manage compliance across federal and state requirements — disclaimer standards, platform-specific political ad policies, FEC-relevant documentation, and the DSP-level approval processes that can make or break a flight timeline. Campaigns don't have time for compliance failures and neither do I.
Political clients demand accountability on every dollar. I build measurement frameworks that go beyond standard DSP reporting — connecting programmatic delivery to voter contact goals, tracking cost efficiency against campaign benchmarks, and delivering reporting that digital directors and campaign leadership can actually use to make decisions. Clear, honest, and built for the pace of a live campaign.
Get in touch
If you're a political advertiser, consultancy, or advocacy organization serious about what programmatic can do for you — I'd like to talk.